https://www.stephenspencerassociates.com/postcards daily 0.75 2026-03-17 https://www.stephenspencerassociates.com/postcards/can-sustainability-sell-more-were-running-a-retail-experiment-to-find-out monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/de763b37-e11c-4495-9772-cdccd4b52a14/SS%2BA+x+Distinkt+logo.png Blog - Can sustainability sell more? We’re running a retail experiment to find out. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/00526b5f-7ff1-4611-b198-dcd6502536c8/Screenshot+2026-02-12+105251.png Blog - Can sustainability sell more? We’re running a retail experiment to find out. - What’s involved? To take part, venues will need three things: A list of sustainable products already stocked (ideally for at least 12 months) Access to historic and live sales data for those products Printed sustainability messaging for your point of sale which we will design for you. We’ll support you through every step, from product selection to briefing your team. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1770043091837-GVXWD44QU484VO5EXAM4/1000037162.png Blog - Can sustainability sell more? We’re running a retail experiment to find out. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1770043092887-9RGOJM18RPSDVSFDCAOL/1000037163.png Blog - Can sustainability sell more? We’re running a retail experiment to find out. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1770043101362-V7DHMO9E57UYA2N31JKH/1000037165.png Blog - Can sustainability sell more? We’re running a retail experiment to find out. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1770043099967-TKQGYC96J1CEW71G83DO/1000037164.png Blog - Can sustainability sell more? We’re running a retail experiment to find out. https://www.stephenspencerassociates.com/postcards/w1o9b8mcfv69y5xjwkmzqtbudw55m0 monthly 0.5 2026-02-12 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/100b7f7a-97b8-4c52-b167-024f8e1af093/Spring+Fair+2026+logo Blog - See us at Spring Fair 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/4e2be5c8-2cf0-49c2-83b3-3c9b20e208e0/2a5b3f56-5bcf-e794-1f66-a43a29dc600d.png Blog - See us at Spring Fair 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/cc457d22-70ec-4b51-8d8a-e5501c52ba45/Stephen+Spencer Blog - See us at Spring Fair 2026 - Pitch Live: Gift Product Category Stephen Spencer will also be judging Pitch Live in the Gift Product category, celebrating originality, storytelling and strong commercial thinking. If you’re pitching, exhibiting, or curious about what’s next in gift retail, Pitch Live is one of the show’s must-see moments. Find out more about Pitch Live. https://www.stephenspencerassociates.com/postcards/now-previewing-the-inverness-castle-experience monthly 0.5 2025-12-22 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/6f74ac75-1ae7-472c-8f6e-61ba769fa4cd/1.jpg Blog - NOW PREVIEWING The Inverness Castle Experience - Make it stand out The Inverness Castle Experience https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1766430212915-B2LRK4CK3MKE2X4MAPDO/13.jpg Blog - NOW PREVIEWING The Inverness Castle Experience https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1766429879836-5HBK5L9WHCKJ5XOPLZWI/15.jpg Blog - NOW PREVIEWING The Inverness Castle Experience https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1766429870726-HXHC8DR621X0YUWX939P/4.jpg Blog - NOW PREVIEWING The Inverness Castle Experience https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1766429872979-E3RVWZ8UZX2X247ORMSG/7.jpg Blog - NOW PREVIEWING The Inverness Castle Experience https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1766429871423-7161CGS4DCJEAELBGZXW/5.jpg Blog - NOW PREVIEWING The Inverness Castle Experience https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1766429869616-2VIE74S6KTE004EG4GD3/2.jpg Blog - NOW PREVIEWING The Inverness Castle Experience https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1766429879908-NUEPWO3SS7SGZWIHJBSG/16.jpg Blog - NOW PREVIEWING The Inverness Castle Experience https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1766429874572-K3HQFLHTBXXU2GWQXAOP/9.jpg Blog - NOW PREVIEWING The Inverness Castle Experience https://www.stephenspencerassociates.com/postcards/retail-ready-playbook monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/f3bba69b-82e9-4582-ae28-fcd55c03f407/Rubber+Cheese+Playbook.png Blog - The Retail Ready Guide to Going Beyond the Gift Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.stephenspencerassociates.com/postcards/the-ambience-architect-stephen-spencer-on-designing-experiences-that-last monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/cc457d22-70ec-4b51-8d8a-e5501c52ba45/Stephen+Spencer_Stephen+Spencer+%2B+Associates.jpg Blog - The Ambience Architect: Stephen Spencer on designing experiences that last Starting on the shop floor Like many in tourism, Spencer’s early years weren’t planned as a stepping stone to consultancy. Retail was his first profession, where he realised the sector is all about people. Every display was theatre, every interaction a chance to connect. “If you can be successful in retail, you can be successful in most other types of business,” he reflects. “Every customer is different, and establishing a relationship, sometimes leading them to the aspiration they didn’t even know they had, is the key.” Retail honed skills in creativity, adaptability, and real-time problem solving. It also gave him an instinct for delighting customers, something that would underpin the next phase of his career. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497189702-FZAG24R5S7APU6TPMTD5/SpringFair2025+4.jpg Blog - The Ambience Architect: Stephen Spencer on designing experiences that last - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.stephenspencerassociates.com/postcards/the-sixth-sense-of-retail-how-sensory-design-unlocks-roi monthly 0.5 2025-10-13 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1007a991-a661-4853-88b5-bdecd7c78efe/Autumnfairtalk.jpg Blog - The sixth sense of retail: How sensory design unlocks ROI - Make it stand out Stephen and Demi at Autumn Fair https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/88a506fb-9f6b-4fa6-81d3-4bcbedf8509f/Screenshot+2025-10-13+210532.png Blog - The sixth sense of retail: How sensory design unlocks ROI - The scent of success Demi shared how his own business, F.Y.G (Find Your Glow), was founded on the emotional power of fragrance - inspired by a childhood memory of figs in his grandmother’s Greek garden. Today, he helps brands of all kinds translate that emotional potency into commercial fragrance strategies, from hotel lobbies to gyms, theatres, and retail spaces. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/5a5c039b-e40d-4e84-80be-85d2455bfe54/pexels-damir-34282138.jpg Blog - The sixth sense of retail: How sensory design unlocks ROI - Bringing ambience to life A standout example comes from The Newt in Somerset, where every detail - from signature scent to countryside soundscape, natural materials, and maker storytelling - has been orchestrated to create an authentic, multi-sensory encounter. The result? A destination that guests not only visit, but remember and return to. https://www.stephenspencerassociates.com/postcards/spotlight-on-whats-next-trends-shaping-experiences-retail-and-attractions monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/db4059c9-f4b2-4879-b787-b0feeff5b225/pexels-katiebrittle-34064365.jpg Blog - Spotlight on what’s next: Trends shaping experiences, retail, and attractions - Carly Straughan We've just had IAPPA Barcelona and IAPPA US, the world’s largest attractions trade show and conference, is quickly approaching so that's on the horizon for me - a big date for large commercial attractions. These events are where the future of attractions is previewed, partnerships are forged, and the big ideas shaping next season take centre stage. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/00a3547c-a6dc-4f1a-af18-1556968f24ba/pexels-afhamhmsyri-34021092.jpg Blog - Spotlight on what’s next: Trends shaping experiences, retail, and attractions - Laura Watson For me it's the immersive wellness from both the staff and visitor perspective. Immersive wellness is transforming attractions into places where visitors don't just come to be entertained but to truly recharge, by blending calming soundscapes, gentle lighting, soothing scents and guided moments of relaxation, these experiences create a sense of escape from the stress of daily life. It's important because today's audiences are actively seeking experiences that support their wellbeing, not just their curiosity or thrill seeking. Offering immersive wellness makes an attraction more memorable, more shareable, and more relevant, tapping into the booming demand for wellness tourism while showing visitors you care about their minds and bodies as much as their enjoyment. This aligns with the growing trend in corporate wellness that supports the delivery of the experiences. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/b2a4c2d3-3c50-49c9-9d07-2ecf75bd0d3f/pexels-thatguycraig000-3359734.jpg Blog - Spotlight on what’s next: Trends shaping experiences, retail, and attractions - Stephen Spencer For me it's the evolution of immersive experiences. From the raft of digitally led or exclusively digital propositions we've seen in recent years, to how far a particular place, time or idea can be brought to life using all the senses, blended with digital as an enabler rather than the sole component. I've seen a few experiences recently doing this partially. I think whoever goes all in will reap the rewards! This is not new - Disney, Universal, they've been doing it for decades, however I think small to medium sized operators need to appreciate that using all the senses can be a really cost effective way to maximise impact, engagement and revenue. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/cdb6026e-f6f9-45e6-a85b-54bebfc7f9da/pexels-lius-hansen-786530-12740354.jpg Blog - Spotlight on what’s next: Trends shaping experiences, retail, and attractions - Jane Le Bon One trend I’m keeping a close eye on is immersive experiences that engage all the senses. They don’t just entertain, they invite visitors to explore, interact, and really connect with a brand, site, or story. By combining sight, sound, touch, scent, and taste, these experiences encourage curiosity and deeper investigation, creating memorable moments that stick and meaningful engagement that lasts long after the visit. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/36359093-f562-4799-9afc-0debfdaa3d6b/pexels-uriel-mont-6280427.jpg Blog - Spotlight on what’s next: Trends shaping experiences, retail, and attractions - Catrina Hicks Shoppers are increasingly drawn to nature-inspired products, highlighting the importance of environmental responsibility and community engagement. This fosters a personal connection with pre-loved goods and encourages more mindful, conscious consumption. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/d1b06996-3d20-400f-aec4-13b9eb9535e7/pexels-sarah-chai-7262998.jpg Blog - Spotlight on what’s next: Trends shaping experiences, retail, and attractions - John Barford Sustainability and responsible sourcing are now expected, not optional. Guests are increasingly conscious of the environmental footprint of their food, valuing local, seasonal, organic produce, reduced food miles, and ethical farming and fishing practices. https://www.stephenspencerassociates.com/postcards/get-ready-for-christmas-with-christmas-sparkle monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/97500616-1cb9-40fa-abc8-80a10f765cf7/Jo+Hansford+window+by+Annika+Jefferys Blog - Get ready for Christmas with Christmas Sparkle - Make it stand out Jo Hansford window by Annika Jefferys https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1c10e779-ba42-4aae-a71b-3560a3fedb86/Chatham+Historic+Dockyard+-+Danny+McLean+Low.jpg Blog - Get ready for Christmas with Christmas Sparkle - Seasonal Dressing We will transform your shop into a festive destination through carefully curated visual merchandising with our trademark Ambience Approach. At the heart of your space, we’ll deliver a stunning centrepiece that captures the magic of the season - a focal point that draws customers in and sets the tone for the entire store. Around it, we’ll layer textures, colours, and seasonal décor to create an ambient and enticing display for your products. The result is a warm, enchanting retail experience that celebrates Christmas while showcasing your products beautifully. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/58d1373a-e118-4cdc-a017-2d299618237c/Jo+Hansford++by+Annika+Jefferys Blog - Get ready for Christmas with Christmas Sparkle - Cost Christmas Capsule Range Development 5 desk days £3850 + VAT Buying is completed by the client Seasonal Dressing 1 desk day (planning) and 1 day onsite (installation) £1540 + VAT This price excludes accessories spend which will be agreed with the client upon appointment Shop Entrances and Window Displays By appointment and in line with your budget Indicated costs are exclusive of VAT and travel expenses. A 25% deposit is required upon appointment. https://www.stephenspencerassociates.com/postcards/is-participatory-governance-the-future-of-cultural-strategy monthly 0.5 2025-09-14 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/463b34db-c4c6-4985-867f-fab33f7fba7f/pexels-selimkrdy-28732517.jpg Blog - Is ‘participatory governance’ the future of cultural strategy? - Make it stand out The National Gallery, London https://www.stephenspencerassociates.com/postcards/autumn-fair-2025 monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/89c15c09-aec4-4438-9e79-6477de366e56/download+%281%29.png Blog - Autumn Fair 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497189702-FZAG24R5S7APU6TPMTD5/SpringFair2025+4.jpg Blog - Autumn Fair 2025 - Make it stand out Stephen hosting a session in the Ambience Clinic https://www.stephenspencerassociates.com/postcards/10-questions-with-stephen-spencer-ambience-director-stephen-spencer-associates monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497150752-QHIIWEEMDA6WLTO8O2AS/IMG_20250224_120529.jpg Blog - 10 Questions with… Stephen Spencer, Ambience Director, Stephen Spencer + Associates - Make it stand out Stephen and Lauren, Ambience Architect and COO of SS+A https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1756932159133-2QS1AYU2OZ61RVPG2A0X/unsplash-image-uUU3TzQIuX8.jpg Blog - 10 Questions with… Stephen Spencer, Ambience Director, Stephen Spencer + Associates - Make it stand out Why is the supermarket laid out as it is? https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1583704a-b28b-4f6b-bb26-540e506a3697/Copy+of+WhatsApp+Image+2023-05-10+at+13.56.13.jpg Blog - 10 Questions with… Stephen Spencer, Ambience Director, Stephen Spencer + Associates - Make it stand out Stephen and the Associates team https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/8b485fcd-7e4f-4c65-9a16-ef86f174a284/c4ce45e7-fa1d-4927-accb-3af69c5901e4.jpg Blog - 10 Questions with… Stephen Spencer, Ambience Director, Stephen Spencer + Associates Luna, the unofficial SS+A mascot https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1756934185403-KYLF25ULJ0FKT4QGTYQ0/unsplash-image-RchmQx4Ayfs.jpg Blog - 10 Questions with… Stephen Spencer, Ambience Director, Stephen Spencer + Associates - Make it stand out Are immersive experiences on the wane? https://www.stephenspencerassociates.com/postcards/ssa-x-distinkt-redefining-sustainable-retail-for-the-cultural-sector monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/499819b2-7991-4131-aa78-c600eb65c2da/download.png Blog - SS+A x Distinkt: Redefining sustainable retail for the cultural sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/65dbdc93-d69d-4011-aad3-56262bfc878f/Robert+Bowey+%26+Chiara+Wilson%2C+Distinkt.jpg Blog - SS+A x Distinkt: Redefining sustainable retail for the cultural sector - Make it stand out Robert Bowey & Chiara Wilson, Distinkt https://www.stephenspencerassociates.com/postcards/ssa-turns-10 monthly 0.5 2025-07-19 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497182058-GV1BJPKOCXED3QUXEX7M/IMG_20250515_123845.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497165347-NLGAMY4LSH1358YTJRWL/IMG_20250407_172509.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497171085-A96KGUJRFGHS77D0BV0W/IMG_20250515_101240.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497188294-9U8SEFEOOBPEF89WXWII/IMG_20250515_145012.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497148281-F3UWWJ2U3XOZIH0IQ8UR/IMG_20250225_104834+%281%29.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497153083-FWWI9P5K1S4ZBG4EA6BS/IMG_20250313_131525-2.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497157567-EY5SZ0YZ8EJZUI7TQG1M/IMG_20250312_084625.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497240774-9JO6UZJX290VSBL0E1SU/IMG_20250515_105725.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497188492-JJFTJ5R1UQMRGYC48MIU/Social-Cultural+Lounge+-+Cultural+Enterprises+Conference+Liverpool-DSC_8098_Pete+Carr.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497189702-FZAG24R5S7APU6TPMTD5/SpringFair2025+4.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497150752-QHIIWEEMDA6WLTO8O2AS/IMG_20250224_120529.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1752497189515-34ET10T3VCGCGWIYAEYF/Social-Tradeshow-People-Cultural-Enterprises-Conference-Liverpool-DSC_8039_Pete-Carr-1024x681.jpg Blog - 10 Years of SS+A: A Decade of Impact. A Future Full of Ideas. https://www.stephenspencerassociates.com/postcards/glastonbury-abbey monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1745587637793-2KWO9MMK0VUKLSL27HL7/Homepage.jpg Blog - Glastonbury Abbey https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1745587810272-1SEFXGXY54I4RAE2DS66/IMG_20250407_161620.jpg Blog - Glastonbury Abbey https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1745587815779-QIGE3FPDJM3DNJ85EJ8M/IMG_20250407_161542.jpg Blog - Glastonbury Abbey https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1745587652352-S4HXTH11SQXJSEMPKJK3/IMG_20250407_173043.jpg Blog - Glastonbury Abbey https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1745587816516-WSXYNP99ATCAVLQ4GRZ4/IMG_20250407_172207.jpg Blog - Glastonbury Abbey https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1745587659918-KCKHE85DGNAQFDQHXZH7/IMG_20250407_173721.jpg Blog - 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Taste as a motivator: 88% of people will not purchase a product without getting a Taste of it first - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/4c94d034-fa3e-4a3c-a9a9-7c527ea279de/tara-clark-Gk8LG7dsHWA-unsplash.jpg Blog - Taste as a motivator: 88% of people will not purchase a product without getting a Taste of it first - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.stephenspencerassociates.com/postcards/sound monthly 0.5 2025-07-13 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/02290824-d484-4871-9f93-c3cd87d4de47/M06724+SSA+Spring+Fair+SOUND+Poster+A2.jpg Blog - Music is Power: The Sound of carefully chosen music evokes specific emotional responses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.stephenspencerassociates.com/postcards/ambience-clinic2025 monthly 0.5 2025-01-24 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1737644095249-GO4T9SZZV13P8EMY78NY/Screenshot+2024-12-17+102606.png Blog - 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Customer Science is the fusion of artificial intelligence (AI), customer data, and the concept of the behavioral sciences. However, if you miss this next new wave of change, you could be in danger of repeating the same mistakes you did last year and the year before that. (Colin Shaw, 20th January 2022) https://www.stephenspencerassociates.com/postcards/platinum-jubilee-business-booster monthly 0.5 2022-07-07 https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/1fb54ba2-561f-4955-9681-fbeeab68b536/11.jpg Blog - Platinum Jubilee Business Booster - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622b563564b9e339243bddaf/25b822c8-e96f-424a-82f6-816b4ef6390b/10.jpg Blog - Platinum Jubilee Business Booster Stephen is well-placed to guide this process, as he was the Royal Household’s first Retail Manager and launched the Buckingham Palace Shop in 1993. At the time, we were bold, and created products customers hadn’t seen before. The shop reflected the treasures they had seen inside Buckingham Palace, and almost overnight the sales transformed what we thought was possible in terms of the business. 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Yet too many attractions still leave it to chance. The Skip The Queue Retail Ready Guide, created with insights from Stephen Spencer + Associates, Navigate, and Rubber Cheese, gives you everything you need to turn your online shop into a fully integrated, brand-led extension of your attraction. Packed with real-life case studies, practical tips, and proven strategies, it shows how to delight visitors, extend the journey, and drive sustainable revenue. SS+A Insights Inside Stephen Spencer lays out the STARS model – Story, Team, Ambience, Recipients, Sustainability – to design a retail experience that truly resonates. Catrina Hicks explores how to bring your physical brand online, making sure your eCommerce presence reflects your identity and values. 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