Get ready for Christmas with Christmas Sparkle
Stephen Spencer + Associates, the Ambience Architects renowned for creating unforgettable visitor experiences and driving commercial success in the cultural and retail sectors, has launched ‘Christmas Sparkle’, a specialist seasonal retail service designed to help attractions, cultural destinations, and shops make the most of the Christmas period.
Jo Hansford window by Annika Jefferys
Why?
Christmas is a time when consumers need and want to buy gifts that from trusted sources, that genuinely bring joy to their recipients and reflect the values of the gift-giver. We offer an additional resource to help you maximise this season by creating a high-quality, festive context for your shop and stock. We can also supplement your range with a tailored, seasonal range extension. The results will:
Create joy for your customer to encourage spend
Extend the shopping opportunity for the customer
Excite and engage your team with something new and appealing
Enable commercial profitability + viability
Deepen customers’ + visitors’ engagement with your brand
Spend your budget better to increase your ROI
Maximise the benefits of physical presence in your shop
How?
Christmas Capsule Range Development
This includes:
A Christmas range developed according to customer profile, price and category for maximum appeal and ROI.
This will includes a structured range plan to include stories and themes.
A budget, revenue projection, Cost Of Goods sold and margins.
Product sourcing recommendations which align with your organisations vision and values. This often includes local sourcing wherever possible, alongside ethical and commercial considerations.
All will be tailored and balanced to deliver the revenue and margin in your budget and selected to delight and enhance the visitor experience.
Seasonal Dressing
We will transform your shop into a festive destination through carefully curated visual merchandising with our trademark Ambience Approach.
At the heart of your space, we’ll deliver a stunning centrepiece that captures the magic of the season - a focal point that draws customers in and sets the tone for the entire store.
Around it, we’ll layer textures, colours, and seasonal décor to create an ambient and enticing display for your products.
The result is a warm, enchanting retail experience that celebrates Christmas while showcasing your products beautifully.
Shop Entrances and Window Displays
We will create a show-stopping entrance and display that instantly captures the festive spirit of your attraction.
By combining striking seasonal décor, imaginative storytelling, and thoughtful use of light and colour, we’ll design and install an entranceway that stops passers-by in their tracks and invites them inside.
Every detail will be created to reflect the magic of Christmas while highlighting your attractions personality, ensuring your shop front becomes a memorable destination that draws in customers and sets the stage for a joyful shopping experience.
Cost
Christmas Capsule Range Development
5 desk days
£3850 + VAT
Buying is completed by the client
Seasonal Dressing
1 desk day (planning) and 1 day onsite (installation)
£1540 + VAT
This price excludes accessories spend which will be agreed with the client upon appointment
Shop Entrances and Window Displays
By appointment and in line with your budget
Indicated costs are exclusive of VAT and travel expenses. A 25% deposit is required upon appointment.
Please email lauren@stephenspencerassociates.com to book your chosen service or organise an online call to talk through ideas.