About us

Purpose

Our Mission is Achieving viability for Visitor Attractions.

True viability means delivering plans that are practical, sustainable and which support commercial growth.

Our approach is rooted in what we call “Ambience Architecture”: our distinctive methodology for transforming the visitor journey, deepening engagement and unlocking commercial potential.

A study by Rockefeller University in New York suggested that customers remember 5% of what we see, 2% of what we hear, 35% of what we smell, 1% of what we touch and 15% of what we taste. In our view there’s a sixth sense: the feeling created when every touchpoint of the experience works together to deliver the brand promise.

Ambience Architecture brings this thinking to life across the Visitor Journey, helping clients understand how each touchpoint can strengthen their proposition, create greater engagement and maximise commercial opportunity.

Our Associates have all had responsibility for doing just that across visitor destinations and attractions. We pride ourselves on identifying not just the right solution for you, but also how to get it implemented in your organisation, whatever the dynamics and challenges you face. Our focus is to deliver practical solutions that improve the visitor experience, strengthen commercial performance and deliver long-term viability.

Promise

Our promise to our customers – we will focus on the desired outcome and use our expertise and tools to add insights, added value and above all sustainable solutions. Our promise is underpinned by ROEE – Return on excellent experiences.

We create better and more profitable touchpoints for the customer
We extend the opportunity for the customer
We enable commercial sustainability by increasing profitability + viability
We deepen customers’ + visitors’ engagement with your brand
We enable you to spend money better, increasing your ROI
We maximise the benefits of both physical and digital in the most efficient way
We embed values that are vital for you, your customers, and our planet

Values

We share a simple set of values, which we believe will underpin success in this new era, because they matter to customers:

Joy

The aim of every assignment ought to be to bring joy to the lives of customers, employees and stakeholders. This is how we build forward better.
Commerciality

In order to be sustainable every organisation must be viable. In every interaction there is the opportunity to maximise engagement and thereby, what we call ROEE (Return on Excellent Experiences).
Passion

Passion makes projects fly; cynicism makes them die. Our first job is to ignite the passion in every organisation’s purpose.
Excellence

Concept, delivery and operation must be excellent, always: of demonstrable highest possible quality, every time. Limited budget does not mean limited imagination!
Loyalty

The way to build a successful business is to build long-term relationships, celebrating talent and contribution, and maximising value by fulfilling potential. We think long-term and we help our clients to do likewise.