Catrina Hicks

Commercial retail mastermind

Catrina is a commercial retail specialist with over 25 years’ experience in the retail, museums + galleries and fashion industries. Her leadership skills help organisations to achieve their goals and ambitions.

Before joining SS+A, Catrina worked for companies such as The Royal Academy of Arts, Black Cultural Archives, Manchester International Festival, Oasis stores, Esprit, Harrods, One Small Step, MamaOwl and Arcadia. Her passion for culture and product has led to an in depth knowledge of all things retail; from buying and merchandising, both on and offline, to revenue modelling, budget control and logistics.

By focusing on the vision, customer experience and core values, Catrina will apply commercial awareness using innovative and forward thinking ideas and meticulous product planning to create a compelling landscape which maximises sales.

Expertise

  • Ecommerce/omni-channel retail

  • Buying + merchandising

  • Strategic + financial planning

  • Supply chain logistics + operations

  • Project management

Favourite shop

Village Books, Dulwich

For their passionate, knowledgable staff, well curated range and great service.

The owner and her team clearly LOVE books, and themselves read voraciously. They are happy to make personalised recommendations I have yet to give them a readers age and likes they haven’t been able to match with intriguing quality suggestions.

Thinking of how retail can benefit the wider community: author readings and talks are arranged regularly with local schools, whilst click and collect during lockdown was an excellent service.