Stephen is joined by Ellie King, Founder of Crown Cultures, to explore how organisations can better understand the experiences their visitors are actually having and why looking at the whole visitor journey matters.

Together they discuss the individual ‘moments of truth’ that can shape how visitors feel, engage and respond; the role of audience understanding and evaluation; and why visitor experience needs to be considered across the whole organisation rather than through individual departments or touchpoints in isolation.

The Calanais Visitor Centre is now open for preview season ahead of their official opening, welcoming visitors back to one of Scotland's most remarkable and enduring landscapes.

We're incredibly proud that several members of the Associate team were able to contribute to the project.