Seven, Saudi Arabia
Challenge
Develop a world-class retail strategy that transforms retail into a key commercial driver across SEVEN's attractions, while delivering a seamless, on-brand guest experience. The solution needed to maximise revenue, establish scalable operating standards, and support future growth.
Our Solution
Benchmarked 23 leading global attractions and entertainment brands.
Developed a comprehensive Retail Strategy aligned with SEVEN's vision and commercial objectives.
Audited retail layouts, guest journeys, and operational processes.
Designed retail standards, buying processes, product strategies, and pre-opening plans Worked cross-functionally with Retail, Procurement, and IP teams to deliver a cohesive retail proposition.
Outcome
Retail Strategy and design standards for all locations.
Complete retail layout and fixture review.
Formal Retail Buying Process.
Brand-specific product range and retail roadmap
Pre-opening retail plan.
42 Retail Standard Operating Procedures integrated into SEVEN's operational framework
Scalable retail model positioned to maximise guest engagement and long-term profitability.
"Stephen, Danny, Lauren and Catrina were a delight to work with and clearly had a deep breath of experience and insight into the attractions retail world from past lives and projects, their expertise in translating a new concept into a structurally operated and executed reality was of great help to us as a brand new organisation on the scene in KSA.
They spent a lot of time understanding our business and our specific needs and challenges and it was of great help to the business that they were always going the extra mile in the deliverables that were set out at the beginning of each project and that these were delivered with a lot of foresight in mind to future operational changes.
I would not hesitate to recommend the team to other visitor attractions large and small UK based or globally."
Russell Stokes | Executive Director, Saudi Entertainment Ventures | SEVEN